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Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon

ARTIGO

Inglês

Agradecimentos: This work was supported by the Brazilian Agency CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior) which funded this research and Faculty of Mechanical Engineering, State University of Campinas (UNICAMP)

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be... Ver mais

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Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon

										

Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon

    Fontes

    Journal of technology management and innovation

    Vol. 12, no. 1 (2017), p. 61-70