Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon

ARTIGO

Inglês

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be...

Aberto

Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon


										

Proposal for a method for business model performance assessment : toward an experimentation tool for business model innovation

Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon

    Fontes

    Journal of technology management and innovation

    Vol. 12, no. 1 (2017), p. 61-70