Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/304761
Type: TESE DIGITAL
Degree Level: Doutorado
Title: Imagem, representação e o uso turístico do Patrimônio Mundial : uma análise de Ouro Preto (MG) e Salvador (BA)
Title Alternative: Image, representation and the touristic use of the World Heritage : an analysis of Ouro Preto (MG) and Salvador (BA)
Author: Cifelli, Gabrielle, 1979-
Advisor: Luchiari, Maria Tereza Duarte Paes, 1961-
Paes, Maria Tereza Duarte, 1961-
Abstract: Resumo: A patrimonialização das referências materiais e imateriais da cultura implica na atribuição de um valor diferencial, institucionalmente atribuído e socialmente compartilhado, a objetos, territórios e paisagens. A seleção redutora de um sistema de representações legitimadas pelos órgãos patrimoniais como o IPHAN e a UNESCO, e reforçadas e difundidas pelos agentes de mercado, vincula a imagem dos bens patrimonializados e dos territórios onde se situam a um ideário de autenticidade, singularidade e excepcionalidade. Desse modo, o status de Patrimônio Mundial atribuído pela UNESCO a Ouro Preto e ao centro histórico de Salvador reforça a imagem destes territórios como historicamente relevantes, culturalmente expressivos e potencialmente atrativos. A sua inserção no mercado dos bens culturais por meio do turismo reforça ainda mais a relevância da relação entre materialidade e representação, fazendo destes territórios alvos importantes de intervenções urbanas espacialmente seletivas e socialmente excludentes, no caso de Salvador, destinadas a elevar o teor de atração turística de seu patrimônio cultural nas áreas de maior concentração de monumentos e conjuntos arquitetônicos considerados signos icônicos da paisagem urbana por serem dotados de grande relevância estética e estilística. É nestas parcelas do território que a atividade turística se evidencia de forma mais expressiva, resultando na apropriação seletiva do território e na redução da diversidade de usos do patrimônio e da riqueza de significados que lhes são socialmente atribuídos

Abstract: The patrimonialization of the material and the immaterial culture references implies the granting of a differential value institutionally assigned and socially shared to objects, territories and landscapes. The reductionist selection of a system of representations legitimized by institutions such as IPHAN and UNESCO and reinforced and disseminated by the market players, links the image of patrimonializated goods and territories where they are to a ideal of authenticity, uniqueness and exceptionality. Thus, the World Heritage status awarded by UNESCO to Ouro Preto and the historic center of Salvador reinforces the image of these territories as historically relevant, culturally significant and potentially attractive. Its insertion in the market of cultural assets through tourism reinforces even more the importance of the relationship between materiality and representation, making these territories important targets of spatially selective and socially exclusive urban interventions, in the case of Salvador, designed to raise the touristic attraction of their cultural heritage in the areas of highest concentration of monuments and architectural complexes considered iconic signs of the urban landscape because they are endowed with highly aesthetic and Abstract Image, representation and touristic use of the World Heritage: an analysis of Ouro Preto (MG) and Salvador (BA) The patrimonialization of the material and the immaterial culture references implies the granting of a differential value institutionally assigned and socially shared to objects, territories and landscapes. The reductionist selection of a system of representations legitimized by institutions such as IPHAN and UNESCO and reinforced and disseminated by the market players, links the image of patrimonializated goods and territories where they are to a ideal of authenticity, uniqueness and exceptionality. Thus, the World Heritage status awarded by UNESCO to Ouro Preto and the historic center of Salvador reinforces the image of these territories as historically relevant, culturally significant and potentially attractive. Its insertion in the market of cultural assets through tourism reinforces even more the importance of the relationship between materiality and representation, making these territories important targets of spatially selective and socially exclusive urban interventions, in the case of Salvador, designed to raise the touristic attraction of their cultural heritage in the areas of highest concentration of monuments and architectural complexes considered iconic signs of the urban landscape because they are endowed with highly aesthetic and stylistic relevance. It is in these parts of the territory that tourism is evidenced more significantly, resulting in the selective appropriation of the territory and reducing the diversity of uses and the socially-assigned meanings of the Heritage
Subject: Patrimônio cultural
Turismo
Paisagem
Editor: [s.n.]
Citation: CIFELLI, Gabrielle. Imagem, representação e o uso turístico do Patrimônio Mundial: uma análise de Ouro Preto (MG) e Salvador (BA). 2015. 1 recurso online ( 377 p.). Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Geociências, Campinas, SP. Disponível em: <http://www.repositorio.unicamp.br/handle/REPOSIP/304761>. Acesso em: 29 ago. 2018.
Date Issue: 2015
Appears in Collections:IG - Tese e Dissertação

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