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Type: Artigo de periódico
Title: From adaptation to complete vehicle design: a case study of product development capabilities in a carmaker in Brazil
Author: Consoni, F
Quadros, R
Abstract: The paper is concerned with the technological activities accomplished in multinational subsidiaries of carmakers in Brazil, particularly with their involvement in Product Development (PD) and the related acquisition of technological capabilities. It has been found that carmakers have been following different PD strategies, presenting a variation of PD capabilities that justified the definition of a specific typology according to their levels of complexity. An in-depth case study has been carried out about the Meriva project (GM Brazil), which has been one of the most complex cases of PD performed by a Brazilian automotive unit ever. Amongst its findings, there has been a change on the quality, complexity and responsibility of the activities the Brazilian engineering has carried out, qualifying some of the subsidiaries to play a major role on automotive global PD.
Subject: multinational corporations
Brazilian carmakers
product development competencies
technological capabilities
Country: Suíça
Editor: Inderscience Enterprises Ltd
Citation: International Journal Of Technology Management. Inderscience Enterprises Ltd, v. 36, n. 41699, n. 91, n. 107, 2006.
Rights: embargo
Identifier DOI: 10.1504/IJTM.2006.009963
Date Issue: 2006
Appears in Collections:Unicamp - Artigos e Outros Documentos

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